The vision behind the challenge.
DreamBIG has spent years running school fundraising campaigns across South Africa, raising more than R25 million through a model that gives families genuine value in return for their support. The 100 Schools Challenge takes that experience national: a coordinated campaign bringing together up to 100 participating schools, each raising funds through the established voucher booklet model, supported by offers from participating South African brands.
How the campaign would work.
The structure below describes the intended campaign design – not a confirmed programme.
Schools enrol
Participating schools register for the challenge and confirm their fundraising campaign with the DreamBIG team.
Brand offers are secured
DreamBIG works with national brands to include valuable, nationally applicable promotional offers in the campaign booklets.
Booklets are distributed
Each participating school runs its fundraising campaign, selling booklets through its community of families and supporters.
Value flows back
Schools raise meaningful funds, families access real savings, and brands connect with school communities across South Africa.
For National Brands
Participating brands may provide promotional offers for inclusion in school fundraising booklets distributed through the campaign.
- Engagement with school communities across South Africa.
- Opportunities for consumer exposure through promotional offers.
- Participation in a school-focused initiative.
- Potential involvement across multiple participating schools.
For Schools
Schools can express interest in participating in the challenge. Register your interest and a member of the DreamBIG team will contact you to discuss what taking part would involve for your school and its community.
Register Your InterestYou can also reach us directly at schools@dreambig.co.za or business@dreambig.co.za.